Applying the Brand
When we pitched the ideas we had to Murray he loved it! With the look and feel of the brand accomplished, it was now time to apply this across the website, beer bottles, pump clips and more. The creation of the website was wonderfully straightforward as we had worked closely with Murray to understand the vision he had for Campbell’s Brewery. We then went through numerous rounds of tweaking the website with Murray in order to make sure the site was perfectly designed. The connection to the Scottish borders is subtly continued throughout the site and adds consistency to the brand. We did this by including beautiful imagery of the Scottish scenery, with the purple glow of this thistle, as well as inclusions of other native animals and the Scottish rugby team. Going for a more image heavy approach has really helped to bring the site to life and give potential visitors a real feel for the passion that goes into the product.
Murrays brewing dream began with a lovely blonde ale, brewed with German bittering hops and finished with delicious American hops creating an absolutely delicious pint. With a great product in production, we wanted to create a strong name that would drive this product to success, and Gunner was born. As well as being a strong name that made an impact, we also chose this name for its connotations with the strength of the Scottish Gunners, the 19th Regiment Royal Artillery. The first batches of Gunner Blonde Ale were met with enthusiasm and praise from beer drinkers around the country, and a bottled version of the product became in demand. When Murray contacted us with news of the bottled Gunner, we were delighted that it had been such a success, and efficiently created a sleek bottle design that kept with the brand.
The success of Gunner Blonde Ale led to a new ale being developed, a slightly darker and far hoppier golden ale. However things did not stop there, and shortly after a pale ale and Scottish porter were in production also. We branded this family of beers, in a similar style, all with strong names and Scottish connotations, in order to create a coherent brand that carried and added to the success of the Campbell’s Brewery brand.