High-End Website & Brand Development
When looking at developing a luxury high-end brand it is important to remind ourselves who it is we are targeting through the website. For Webster Hart, it was more than likely that it will be the personal assistant of the high net worth individuals that will be looking at the website. This means that we looked to develop the brand and the website in a way which shows a trusted brand who is capable of taking on high net worth projects and property management.
Most personal assistants will be looking for global property and project management under a busy schedule, meaning a mobile-friendly website was key. Around 80% of website views come from mobile devices, meaning every website should be fully optimised across all devices. Webster Harts previous website was not mobile friendly and therefore a website refresh was essential in capturing mobile users.
At its simplest, friendly mobile design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets. At a more complex level, mobile-friendly means utilising to the utmost all the incredible capabilities of mobile devices to deliver an effective, satisfying experience to users on the go.