Avelar Estate, Golf and Wine Resort
HOTEL & LEISURE – ALENTEJO, PORTUGAL
Avelar Estate – Old roots. New spirit.
Set among the vineyards and olive groves of Portugal’s Alentejo, Avelar is a private country estate with roots in a vineyard farm established in 1878. The brief was to create an identity for its next chapter: a destination where championship golf, racquet sports and wellbeing sit as naturally as good wine and a long lunch.
We wanted the brand to feel as relaxed as the place itself. Refined enough for a private estate, with the warmth and energy of somewhere you’d want to spend the whole day.
VISIT WEBSITE
OUR WORK
BRAND IDENTITY
BRAND STRATEGY
WEBSITE
PRINTED ASSETS
MARKETING
An identity drawn from the land
The rolling hills of the Alentejo shaped the Avelar wordmark. The foot of the ‘L’ sweeps into a shallow valley, where a small star marks a connection to the original vineyard farm. We paired the wordmark with a circular estate seal for smaller details, from a wine label to the leather on a racquet cover.
The palette takes its cues from the same landscape: Red Earth, Vineyard Olive, Dune White and Last Light. Together, they capture the shift from the pale tones of the day to the warmth of the vineyards at dusk.
From the first tee to the last glass
We carried the identity across stationery, wine lists and a label concept for Avelar’s rosé frizzante, then explored how it could appear on golf buggies, racquet accessories and spa linens. Each application uses the same identity at a different scale, from a mark recognised across the fairway to a detail noticed when you pick up the wine list.
YOUR PROJECT COULD BE NEXT
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