A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.
DESIGN AGENCY CHELTENHAM, THE COTSWOLDS
DEFINING YOUR BRAND
What is important to your customers? What makes them trust you?
From a new brand concept to a brand refresh, we believe it is your identity and your business that has to put it’s best foot forward.
If you need a standalone concept or the brand package, corporate identity and all the websites, print and graphic deliverables; we will discover what is important to you and your customers, ensuring you stand out from your competitors.
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
*Why Apple? ‘Why’ we do what we do is fundamental to our business and yours. The ‘Why’ comes before the ‘What’ and ‘How’. We believe Apple are a brand worth taking inspiration from.
WHAT WE OFFER
We will review your current brand and its impact within your market. We can propose opportunities and improvements to your brand and suggest how we might develop your brand.
Our brainstorming sessions help us discover what you offer and what makes it stand out. We will delve deep and go off-piste as this is often where a discussion can lead to a great idea.
Your brand identity shapes your company. We will develop your identity and brand, ensuring the assets and deliverables; the tone of voice, website, media and marketing material are consistent with the brand.
We compile brand guidelines to provide an overview of your brand’s vision, personality and values, which are key to designing any future marketing materials.
We are passionate about our own brand and all the brands that we have been involved with – that’s why we do what we do.
We will help you strategise a long-term plan for the development of a successful brand in order to achieve specific goals.
RECENT WORK ON BRANDING . . .
Aztec Golden Rum is the culmination of a collaboration with a Panamanian rum distillery to create a brand for the increasing appetite for excellent rum. Based on the ancient Aztec recipe.
Tap into 30 years’ experience looking after some of the UK’s most ambitious small luxury brands. We like to get to know you and your business, tell you more about how & why we work, and share our thoughts about where we can take you.