BRANDING
A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.
DESIGN AGENCY CHELTENHAM, THE COTSWOLDS
DEFINING YOUR BRAND
What is important to your customers? What makes them trust you?
From a new brand concept to a brand refresh, we believe it is your identity and your business that has to put it’s best foot forward.
If you need a standalone concept or the brand package, corporate identity and all the websites, print and graphic deliverables; we will discover what is important to you and your customers, ensuring you stand out from your competitors.
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
Think different.*
*Why Apple? ‘Why’ we do what we do is fundamental to our business and yours. The ‘Why’ comes before the ‘What’ and ‘How’.
We believe Apple are a brand worth taking inspiration from.
WHAT WE OFFER
Brand Audit
We will review your current brand and its impact within your market. We can propose opportunities and improvements to your brand and suggest how we might develop your brand.
Brand Brainstorming
Our brainstorming sessions help us discover what you offer and what makes it stand out. We will delve deep and go off-piste as this is often where a discussion can lead to a great idea.
Brand Identity
Your brand identity shapes your company. We will develop your identity and brand, ensuring the assets and deliverables; the tone of voice, website, media and marketing material are consistent with the brand.
Brand Guidelines
We compile brand guidelines to provide an overview of your brand’s vision, personality and values, which are key to designing any future marketing materials.
Brand Ambassadors
We are passionate about our own brand and all the brands that we have been involved with – that’s why we do what we do.
Brand Strategy
We will help you strategise a long-term plan for the development of a successful brand in order to achieve specific goals.
RECENT WORK ON BRANDING . . .
Brand Creation
Rum Company
Aztec Golden Rum is the culmination of a collaboration with a Panamanian rum distillery to create a brand for the increasing appetite for excellent rum. Based on the ancient Aztec recipe.
Brand Creation:
Luxury Travel
Just Perfect Holidays came to us with a blank slate in terms of a logo, website and branding. They had a clear idea about their competition and needed help to uncover their brand identity.
Brand Creation:
Gin Company
Small craft Distillery based in Cheltenham that required a brand based on the the Cheltenham Racecourse focusing on botanicals, the aim was to be the ‘house gin’ of Cheltenham.
Re-brand:
Coffee Brand and Packaging
Bristol Twenty wanted a new brand identity, a new website with e-commerce as well as new imagery. This has expanded into a new package design for all of their branded products.
Re-Brand:
International Art Gallery
Trinity House has galleries in London, San Francisco, The Cotswolds and Chicago. We took over the website, updated it with the new brand that we created. We continue to be their Brand Ambassadors.
Re-Brand & Development:
Property Management
Webster Hart approached us to re-brand and refresh their approach to their market with a cohesive brand identity and imagery. This included a full brand refresh and website design.