Alcohol Brand Development
The entire concept and brand was created by the team at Riley & Thomas. This was not just a brand idea, this was a project that included, brand development, product concepts, product development, marketing concepts, strategy etc. Alcohol branding is an essential aspect when entering a new market and creating a great first impression on the consumer.
As this was a new brand, we had to review the current market place as well as investigate into opportunities in developing the idea into a brand. Your brand identity is what shapes your company. We will develop your identity and brand promise ensuring the assets and deliverables; tone of voice, website, media and marketing material are consistent with the brand.
Based on the Aztec Empire and people who lived in Mexico and Central America in the 15 century the brand reflects the drama of the golden period of civilisation where face painting, sacrifices and gold adorned the landscape. Where giant temples filled the sky rising from the rainforests. The City of Gold… The New World… a forgotten time.
The bottle design reflects Black gold, dripping face paint or blood, with a link to the gold being melted down and transported across the Gulf of Mexico and Caribbean where it was turned into Gold Coins which were fought over, lost, and still undiscovered to this day.
We wanted to create an amazing and exciting rum that evokes the history and spirit of the early Aztec period – the first known time of producing a spirit made from natural sugar cane. We wanted to create a rum without sacrifice in quality inside and outside the bottle.