The client now had a brand identity which we complied into a set of brand guidelines they could use. These guidelines shape your company, making sure that the assets and deliverables; tone of voice, website, media and marketing material are consistent with the brand.
Once launched, it’s vital that your brand and website continues to develop and grow across different media to encourage new business. We still maintain the website for the client, making sure that it is always update with new imagery and content as well as reviews.
As soon as the new site launched, Castello Di Montalero started to see an increase in conversions from their website traffic. They now have high rates of traffic onto the site with more enquiries and confirmed bookings through the new system. This simply shows how important a trustworthy and strong brand identity is to the customer experience.
When speaking with the client it was easy to be creative with this project as there was such a rich history and passion behind the company. Both Christopher and Kaarina were delighted with the new brand identity and website.