STRATEGIC BRAND & CREATIVE AGENCY
Riley & Thomas is an independent agency for luxury hospitality experiences, lifestyle and drinks brands.
We work with founders and teams at the moments that shape a business: when an idea needs an identity, a destination needs a story, or an established brand is ready for its next chapter.
AWARD WINNING DESIGN AGENCY
OUR APPROACH
We start with what makes you worth choosing.
What makes someone book the stay, reach for the bottle or remember the place long after they’ve left? The answer is often in something the business already has: the character of a building, the provenance of a product or a way of looking after people that feels entirely its own. We find what gives a brand its character and build from there. That idea guides the decisions that follow, from how the brand introduces itself to what a guest holds in their hand.
One idea, carried through.
The details that make a brand recognisable should travel well. A guest who first discovers a place online should recognise its character when they arrive, sit down and open the menu. A bottle should feel as considered in the hand as it does on the shelf. We stay close to the work as it moves from strategy into design and out into the world. That continuity is what allows an idea to hold together across a website, a wine label or the smallest detail on an invitation.
BRAND CREATION & TRANSFORMATION
Every distinctive brand begins with a point of view.
Whether we’re creating a new brand from the ground up or reimagining an established one, we begin by understanding what makes it different and what it has the potential to become.
Through research, strategy and creative exploration, we establish a clear foundation before translating that thinking into a distinctive identity. The result is more than a new look. It’s a brand with a compelling story, a recognisable character and the confidence to stand apart.
Our expertise includes:
Brand research & discovery
Brand positioning & strategy
Naming & brand architecture
Brand identity & logo design
Tone of voice & messaging
Art direction & imagery
Brand guidelines & systems
Brand transformation & evolution

DIGITAL & BRAND EXPERIENCE
A brand should be felt, not just seen.
A distinctive identity is only the beginning. Its real value comes from how it translates into the experiences people have with a business.
We bring brands to life across digital and physical environments, creating considered touchpoints that feel connected, intuitive and unmistakably part of the same world. From immersive websites to campaigns, communications and branded materials, we ensure the creative thinking extends beyond the identity itself.
Our expertise includes:
Website strategy & design
Digital experiences
Campaign concepts & creative
Launch communications
Print & editorial design
Hospitality & guest collateral
Signage & wayfinding design
WORKING TOGETHER
Different starting points. The same creative ambition.
SELECTED WORK
A private members’ club with nine addresses. A Portuguese vineyard estate beginning a new chapter. A restaurant in Broadway where the identity comes into focus the moment you open the menu. Each project shows how we find what makes a place distinctive and carry it through, from the first impression to the details people remember.

NINE
A shared identity for an invitation-only private members’ club conceived across nine destinations, with a different expression for each city.

Avelar Estate
An identity drawn from the contours of Portugal’s Alentejo, bringing a historic vineyard and a new vision for hospitality together.

House of George
We created the brand identity for House of George and its restaurant, Moda, giving each a character of its own while making them feel part of the same house.
YOUR PROJECT COULD BE NEXT
Have A Story Worth Telling?
We’re always interested in ambitious ideas, remarkable places and people looking to create something distinctive.
We turn those ideas into brand experiences people choose, remember and talk about.
Whether you’re launching something new, repositioning an established business or ready to take your brand further,
we’d love to hear what you’re building.

Strategic brand and digital design agency that specialises in design solutions for the luxury travel, lifestyle and drinks industries.







