Your logo design is the one thing that your customers will see before anything else.

Logo Design: Your logo design is the one thing that your customers will see before anything else.

It’s often the first point of contact for prospective clients or customers. The old adage “you get what you pay for” is relevant here. I’m not sure that you can spend £200 or £300 on a logo design and expect to get a great return on that investment. The bottom line is, the more you invest, the more likely you are to get a better quality, stronger brand that resonates with your target audience.

Where do we begin?

Logo design. Well, from that first email enquiring about how much does a logo cost, these are certain to be some of the questions that are going to need an answer: Do you want literally, just a logo? Just a logo and no other materials? A logo for a website? A logo and business card? Or maybe you mean an ‘identity’? Or perhaps a corporate identity?

Maybe you are looking for a full ‘brand’ with logos, colours, typography guidelines, brand values, and a tagline But, we’ve just got off the phone to you to find a little more information, and you are clear you just want a logo for your brand new ‘thing’. Ok, that’s fine…let’s take a look:

Cotswold logo design
logo design cotswolds

Logo Design: Let’s start the clock.

Prices aren’t made up, but an estimation of how much time goes into to creating a logo is required.
Estimates on logo design are based on our experience with different sizes of companies and individuals and it’s usually quite apparent from our initial conversations at how much time we are going to require.

Every business organisation is different: some people need continual communication, some need quick summaries, some want to be involved face-to-face at every step, some need to get feedback from a committee. All these scenarios are fine, but can effect time considerably.

Lets look at a typical example of logo design and the time it can take.

This is the cost for a logo allowing meeting time and 1 round of revisions to get it right, dealing with one person where everything is presented digitally and no travelling is expected.

  • 30 mins – replying to email and asking a bit more info, and arranging meeting
  • 1 hour – initial meeting
  • 2 hours – research / inspiration / coffee drinking
  • 4 hours – initial ideas and sketches for a logo design
  • 2 hours – application / refinement of ideas into a presentation document (its just a bit sloppy to send you a logo as a jpeg attachment)
  • 1 hour – getting feedback, digesting, conjugation
  • 2 hours – refinements to logo following feedback
  • 1 hour – final logo presentation
  • 1 hour – preparation of logo into all various formats (PDF, eps, jpeg rgb, jpeg cmyk, small jpeg/gif)
  • 1 hour – additional correspondence time (phone / email)


Total time spent at this stage: 15.5 hours x hourly rate = your logo cost… And that’s it! – you have the start of a logo cost equation.

In reality we may sometimes get the logo right first time but this is a good measure of time for the projects we’ve been involved in over the past few years.