Logo Design: Let’s start the clock.
Prices aren’t made up, but an estimation of how much time goes into to creating a logo is required.
Estimates on logo design are based on our experience with different sizes of companies and individuals and it’s usually quite apparent from our initial conversations at how much time we are going to require.
Every business organisation is different: some people need continual communication, some need quick summaries, some want to be involved face-to-face at every step, some need to get feedback from a committee. All these scenarios are fine, but can effect time considerably.
Lets look at a typical example of logo design and the time it can take.
This is the cost for a logo allowing meeting time and 1 round of revisions to get it right, dealing with one person where everything is presented digitally and no travelling is expected.
- 30 mins – replying to email and asking a bit more info, and arranging meeting
- 1 hour – initial meeting
- 2 hours – research / inspiration / coffee drinking
- 4 hours – initial ideas and sketches for a logo design
- 2 hours – application / refinement of ideas into a presentation document (its just a bit sloppy to send you a logo as a jpeg attachment)
- 1 hour – getting feedback, digesting, conjugation
- 2 hours – refinements to logo following feedback
- 1 hour – final logo presentation
- 1 hour – preparation of logo into all various formats (PDF, eps, jpeg rgb, jpeg cmyk, small jpeg/gif)
- 1 hour – additional correspondence time (phone / email)
Total time spent at this stage: 15.5 hours 15.5 hours x hourly rate = your logo cost… And that’s it! – you have the start of a logo cost equation.
In reality we may sometimes get the logo right first time but this is a good measure of time for the projects we’ve been involved in over the past few years.