Let’s look at a typical example of logo design and the time it can take.
30 mins – replying to email and asking a bit more info, and arranging a meeting
1 hour – initial meeting
2 hours – research/inspiration & coffee drinking
4 hours – initial ideas and sketches for a logo design
2 hours – application/refinement of ideas into a presentation document (its just a bit sloppy to send you a logo as a jpeg attachment)
1 hour – getting feedback, digesting, conjugation
2 hours – refinements to logo following feedback
1 hour – final logo presentation
1 hour – preparation of logo into all various formats (PDF, eps, jpeg rgb, jpeg cmyk, small jpeg/gif)
1 hour – additional correspondence time (phone/email)
Total time spent at this stage: 15.5 hours x hourly rate = your logo cost… And that’s it! – you have the start of a logo cost equation.
In reality, we may sometimes get the logo right first time but this is a good measure of time for the projects we’ve been involved in over the past few years.