Luxury Travel Brand Development
Once the client feeds back on what they like most – our graphic designers start playing with other elements, from icons to colours, to see where the logo can be taken.
We made the logo with luxury and fun in mind. Holidays are after all supposed to be fun, so the idea was born to include a paper aeroplane.
As well as the aeroplane adding fun and movement to the logo, it also symbolised travel. Even more importantly it represents something that can be tailor-made. A traditional paper aeroplane begins life as a blank sheet of paper, that can then be folded into any design you like – whether for fast travel or long-distance travel. Just Perfect Holidays provide this tailored approach to finding their customer their perfect holiday.
The icons also became a key aspect of the overall brand. Just Perfect Holidays wanted to use icons in the same way their competitors do, so we took this and enhanced it. We created icons, inspired by the Islands in the Maldives, that communicated fun as well as functionality.