Client: Just Perfect Holidays
Luxury travel branding for Independent Holiday Company.

Just Perfect Holidays are destination experts in the Luxury travel market. They have personally visited each and every high-end hotel in their collection to bring their customers the real knowledge and attention to detail that makes a holiday tailored to them.

This client came to us in search of a branding agency, with a blank slate in terms of a logo and website. They had a clear idea about their competition and needed help to uncover their brand identity. They also needed a brand that would slot right into the luxury holiday marketplace; sitting seamlessly alongside their competitors. When holiday shoppers landed on their website it needed to feel familiar, it needed to have the functionality of competitor sites.

What we did.

Marketing collateral
WordPress website design
Responsive web design
Web hosting
Digital marketing
Mailchimp email campaigns
Social media
Logo design
Brand identity

The Journey

After an extensive review of the market, we went to work to create a proposal. It can be difficult for a business to visualise how their website might look, how certain fonts can determine the feeling of their brand, and how their organisation will look sitting alongside their competitors. By creating inspiring mood boards, website mock-ups, a range of colour palettes and logo variations we help the client to discover what they love, but also what they really don’t love.

Luxury Travel Brand Logo

When beginning to draft a logo design for Just perfect Holidays we took the time to look at the competition. We asked ourselves the important questions: What makes it clear? What makes this luxury? What makes this recognisable?

We then sent over a variety of logo options to Just Perfect Holidays, including some overtly playful ones that we knew they probably wouldn’t like. It’s important for us to show our clients what we know they really don’t like – as it helps them to discover the ‘why’ behind what they do like.

Luxury Travel Brand Development

Once the client feeds back on what they like most – our graphic designers start playing with other elements, from icons to colours, to see where the logo can be taken.
We made the logo with luxury and fun in mind. Holidays are after all supposed to be fun, so the idea was born to include a paper aeroplane.

As well as the aeroplane adding fun and movement to the logo, it also symbolised travel. Even more importantly it represents something that can be tailor-made. A traditional paper aeroplane begins life as a blank sheet of paper, that can then be folded into any design you like – whether for fast travel or long-distance travel. Just Perfect Holidays provide this tailored approach to finding their customer their perfect holiday.

The icons also became a key aspect of the overall brand. Just Perfect Holidays wanted to use icons in the same way their competitors do, so we took this and enhanced it. We created icons, inspired by the Islands in the Maldives, that communicated fun as well as functionality.

Brand Guidelines

The Just Perfect Holidays luxury travel branding guidelines help to clarify the visual essence of the brand, their core values and their tone of voice across all communications. These ensure a cohesive brand identity can be maintained across all mediums.

The Results

When speaking with Just Perfect Holidays we had an instantaneous rapport. With a knowledgable understanding of their marketplace and a love of our designs, the journey was very much a meeting of minds. The new brand and assets such as website and marketing material have been delivered with success and the overwhelming delight of the client.


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