Take a step back from your current strategy and look at how you can refresh and revive this online. Look at ways in which you can encourage growth through diversifying your offering.
Business owners are hesitant to expand their offerings onto an online platform. They find themselves caught up in the details of performance and monitoring.
As important as monitoring and statistics can be to measure success, it is also vital that you look at the customer’s online journey.
Customer experience is more than just digital. It’s the sum of all the customer touchpoints and factors that influence them. This varies from the speed of delivery, payment methods, returns/refunds, product information, contact policies, and so on.