After an extensive review of the market, we went to work to create a proposal. It can be difficult for a business to visualise how their website might look, how certain fonts can determine the feeling of their brand, and how their organisation will look sitting alongside their competitors. By creating inspiring mood boards, website mock-ups, a range of colour palettes and logo variations we help the client to discover what they love, but also what they really don’t love.
After fully understanding the client brief and the personal aspect of the business we were able to create a proposal. The client wanted the customer to feel confident and this had to be portrayed through branding, messaging and design across all forms of communication.
We used our retail experience to guide the client through the online customer journey, explaining the importance of an elegant yet fully functional website. Through creating visual mock ups of website design it was clear that it had to attract both female customer who were buying for themselves as well as male customers, buying for their partners.
Luxury Logo Design
Your logo design is the one thing that your customers will see before anything else. It’s often the first point of contact for prospective clients or customers.
At our initial brainstorming session, it was important for the client to have something that was as elegant and luxurious as the lingerie they sold. Font is a vital aspect to the feel of the logo.