Luxury Brand Development
We like to get to know you and your business, tell you more about how & why we work, and share our thoughts about where we can take you. This is essential in developing your brand. The rich history behind the brand and the products is seen online. Creating fresh content that represented this was going to be a vital aspect to consumers getting behind the brand.
The thought process behind developing the Bristol Twenty Coffee Co. brand was to encourage customer to buy products and directly support marketing activities. We wanted to consumers to buy into the brand and it’s values, so that they bought the products. Brand representation across the website, marketing activities and packaging design needed to say, “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Customer experience is more than just the digital experience. It’s the sum of all the customer touch points and factors that influence them – the speed of delivery, payment methods, returns/refunds, product information, contact policies and so on.
In the hospitality industry, time means money, so an e-commerce system must meet and exceed expectations in ease and speed of use. Bristol Twenty Coffee Co. needed to be able to adapt their offerings online quickly with newly roasted blends, packaged in multiple sizes being added to the website. We can now easily monitor this system to make it as efficient as possible for our client and their customers.