As we have touched on in our previous point, images have a direct effect on your businesses SEO. Many companies believe that imagery isn’t necessary often when they are promoting a service rather than a product. This is far from the truth. At the end of the day, the concept of photography in marketing is based on attracting, engaging with, and delighting your target markets, and that includes showering them with valuable information in the form of imagery which has been correctly optimised.
Photos can be used to update your Google My Business account meaning visitors will see the most up to date imagery of your business and click through to your website from there. These photos need to be captivating, recent and relatable. Holding regular photoshoots will help to keep not only your website but your Google My Business’s images fully up to date. This may seem tedious but these small steps will help to increase your overall sales.
One thing many of us forget is that photographs are searchable on Google, so if you’re investing in blog writing then perhaps it’s time to set aside some time for new photography? These photos share information instantly, conveying a professional appearance and inevitably capturing your audience’s attention better. Many of us are visual learners so it’s time we recognise that and cater for it.