Understanding The Customer Journey
After understanding who your customers are you have to learn how they react and what their customer journey is going to be like, as well as what they expect.
This is all part of a brand strategy, as these customers will essentially become brand ambassadors by choosing your product/service. Additionally, it is as important to know where your audience is, both physically and on digital platforms.
This forms part of the basis of your brand strategy in that you can analyse where your audience will connect with you.