Back in the studio we played around with further ideas, adding a hare to the logo which then transformed the logo and the brand greatly. The brown hare especially, is known as being Britain’s fastest land mammal, in addition hares are often seen as a symbol of life, balance and creativity. They are also very shy creatures and are rarely seen for most of the year, unlike rabbits who are difficult to shake off! However, the most interesting fact about hares is how independent they are almost immediately after birth, this paved the way for showing how strong and independent, creative and balanced Evenlode Grounds is as a luxury glamping getaway for families, romantic retreats or groups.
Throughout designing the logo, and while in the process of designing the website, we went through a number of different colour schemes in the studio. The final colour palette chosen is a calming mix of pea green, earthy brown and a light natural taupe. This colour palette was chosen to reflect the outdoor tones synonymous with camping and adventure.
The font however was chosen almost immediately. Loved and fully approved by the Woolliams family, we went with the slightly wonkier font style. This primarily reflects the rustic and ‘perfectly imperfect’ style of getaway the holidaymaker is about to embark on. Amanda didn’t like the idea of things looking ‘too perfect’ from the very start of the design process, meaning the initial designs of pairs of animals were stripped back and further amends included having the logo slightly off centre.
We then applied all of what we had discussed with Amanda and her family to the website design, adding in a rustic wooden background to compliment the outdoor tones used with the logo and throughout the site. The creation of the website was wonderfully straightforward as we had worked so closely with Amanda and understood the vision she had for Evenlode Grounds. We then went through numerous rounds of tweaking the website with Amanda in order to make sure the site was perfectly designed. The hare imagery is subtly continued throughout the site and adds a consistency to the brand.
Throughout the site we focussed on the strong imagery provided by Amanda. Namely the pods as seen through the trees, wildlife found on the farm and the resident cows – one of whom we learnt is called Trudy and is very friendly! Going for a more image heavy based approach has really helped to bring the site to life and give potential visitors a real feel for the peace and tranquility found at Evenlode Grounds.