Converting Your WordPress Site To E-commerce:
There has never a better time than now to gain an understanding of what it takes to sustain an e-commerce business. Thinking of converting WordPress to e-commerce then read on…
Discovering your e-commerce strategy
With growth for more traditional businesses becoming difficult in this unprecedented environment, utilising e-commerce on your website could help you prolong growth.
Converting a WordPress site to e-commerce is already accelerating due to the business owners realising theft cannot rely on bricks and mortar alone. Whether you are prepared or not, as we have seen, circumstances may order you to adapt to a new e-commerce strategy.
Business owners are hesitant to expand their offerings onto an online platform as they find themselves caught up in the details of performance and monitoring. Take a step back from your current strategy and look at how you can refresh and revive this online; look at ways in which you can encourage growth through diversifying your offering. As important as monitoring and statistics can be to measure success, it is also vital that you look at the customers online journey.
E-commerce Customer Journey
Customer experience is more than just the digital experience. For example, the hospitality industry has been one of the hardest hit by lockdown measures as consumers stay away from pubs, restaurants and cafes. As an industry, hospitality is all about the customer experience. So, how can this be replicated online?
It’s the sum of all the customer touch points and factors that influence them – the speed of delivery, payment methods, returns/refunds, product information, contact policies and so on. Having an easy online purchasing system with the ability to pay online with ease is vital to the overall success of the customer journey.
If you are a restaurant who is now offering delivery and collection, now is the time to be redirecting budgets on a digital transformation in order to help prolong growth.
The Benefits Of E-commerce To Your Business
In todays world, nearly every business now multiple online elements. By delving into the world of e-commerce you are able to keep up with competitors as well as with the needs and expectations of your customers.
Convenience and Ease
The best thing about it is buying options that are quick, convenient and user-friendly with the ability to pay easily online. Because of its convenience, consumers can save their lots of time by searching products easily and making purchasing online.
Understanding Your Customer Better
E-commerce allows you to look at consumers’ buying habits and interests to tailor offers to suit their requirements. By satisfying their needs constantly, you can improve your ongoing relationship with them and build long-lasting relationships which will in-turn increase customer retention.
We specialise in building websites that sell. We have a reputation for creating WordPress CMS sites and WooCommerce e-commerce sites that implement a variety of solutions for all types of businesses. Using the latest payment gateways including Paypal, Stripe and SagePay, we provide you with everything you need to take care of your online business and sales. We will develop a website that not only looks great but delivers an intuitive customer journey.
Our websites deliver above and beyond in their e-commerce experience, including visual design, simple and effective navigation as well as a thoroughly thought out shopping basket and online payment systems.