Customers who have subscribed to your email list from your website are interested in what you have to offer and are more likely to convert. This is the core reason why you should build your list. Email marketing is personal, direct and measurable. This means each newsletter or campaign needs to have a direct purpose to achieve success. After all, no one likes spammy emails.
Creating a good email list with the correct tags gives you the opportunity to reach your potential customers no matter what’s going on in the world. This allows you to focus on your potential customers by generating an increase in interest surrounding your product or service.
One of the main benefits of email marketing is an increased rate of return visitors to your website. If this is a goal within your business (which it should be) then email marketing is something you should certainly look into and begin implementing as your new year’s resolution.
Following on from an increase in return visitors, this also leads to an increase in revenue. Customers are lazy and are likely to forget about your brand unless they receive regular reminders. For example, if you’re a stationery company why not jump on the back to school hype and send an email campaign about your back to school range in August. In addition to this, the increase in revenue is achieved by maintaining and generating repeat customers. If your customer has had a good experience and is receiving personal emails, they’re likely to continue to shop with you.
As soon as you can begin building your email list, the better. This can be achieved through your website, social media and blogs. If email marketing is a daunting subject for you and your business, why not get in touch with our experienced team who can help you every step of the way.