Email Marketing Cotswolds |
Tips For Effective Email
Marketing During A Crisis.
EMAIL MARKETING COTSWOLDS
There’s no doubt that email marketing is an effective and efficient way to communicate with your customers.
Since the Covid-19 pandemic, the way we use the channel needs to shift slightly to ensure we don’t damage our business through the use of thoughtless emails. With the majority of UK employees working from home (If possible), it’s important to step back and recognise the effects this pandemic has had on businesses around the world and how this has affected their employees and communities.
Like the rest of the world, we’re in the dark as to when the pandemic will come to an end. It’s important to use these two tips to adapt your marketing strategy as we move into tiered restrictions or another lockdown.
Keep Your Customer Up To Date
Keeping your customers up to date via email marketing should be a given. Your top priority should be to retain your existing customers. In order to do this all of your content needs to be relevant and delivered in a timely manner. The most important update of all should be notifying your customer if your business will be affected by the pandemic in any way shape or form. This will show transparency and it will reassure your customers that you’re taking all of the necessary precautions to keep your staff and customers safe.
Support Local Businesses
Customers buying habits have changed over the past 9 months and we’re seeing a big campaign surrounding supporting local. Now is the time to build up customer relationships and create a sense of community. Each email campaign needs to be meaningful and relevant, we wouldn’t suggest solely promoting your products. Instead showcase your brand values and ethos, mention suppliers or fellow local businesses and spark a conversation with your consumers. Showing compassion and support will create loyal customers.
Email marketing during a global pandemic can be risky and damaging if you don’t show sympathy. Covid-19 has affected each and every one of us so be human and think about what your customer needs from you right now. Customers appreciate and react well to authenticity.
It’s important to re-evaluate your email marketing strategies and remove any potentially insensitive emails that could do more harm than good. Don’t let the desire for ‘more’ tarnish your brand’s reputation. Instead offer some joy into your loyal customer’s inboxes by sharing company news, any projects coming up and exclusive discount codes. Overall, to generate a successful email marketing campaign during a global pandemic, always think about your community and how to involve your consumers.