Email marketing during a global pandemic can be risky and damaging if you don’t show sympathy. Covid-19 has affected each and every one of us so be human and think about what your customer needs from you right now. Customers appreciate and react well to authenticity.
It’s important to re-evaluate your email marketing strategies and remove any potentially insensitive emails that could do more harm than good. Don’t let the desire for ‘more’ tarnish your brand’s reputation. Instead offer some joy into your loyal customer’s inboxes by sharing company news, any projects coming up and exclusive discount codes. Overall, to generate a successful email marketing campaign during a global pandemic, always think about your community and how to involve your consumers.