Why Your Business Needs to Be on Google 

Marketing Agency Cotswolds

MARKETING AGENCY COTSWOLDS

We all know Google as a powerful search engine that quite literally has the answer to everything. That is exactly why it is essential for your business to be on Google so that as a business you can target your customers with all of the relevant information, leading them to your business/website.

Marketing Agency Cotswolds -Why Your Business Needs to Be on Google

Google: Google MyBusiness

We all know Google as a powerful search engine that quite literally has the answer to everything. That is exactly why it is essential for your business to be on Google so that as a business you can target your customers with all of the relevant information, leading them to your business/website.

This is why Google is so much more than a search engine; It is a platform of useful features, including search options, Google Ads, Google Shopping, Google Maps, storage, and detailed integration to help your content get recognised. All of these components combined will help you target your audience better and more efficiently.

Think of it like this . . . Google has internal robots that trail the internet every second for new and relevant content that consumers are looking for. The more content you upload to your Google MyBusiness as well as to your website, the higher chance you have of these Google robots seeing your content and recognising it as usefully. The more times your content is recognised the higher up the ranks you go. Now it is slightly more technical than this but hopefully, this makes sense.

As a marketing agency in The Cotswolds, we want to make sure that all of the content we produce for our clients is recognised by these programmes and essentially improve their chances of being seen to potential customers.

Benefits of Google MyBusiness.

It is FREE!
Updated Opening Hours and address
Visibility on maps
Add photos
Latest business news
Gain customer insight
Provides the first impression
Improves SEO
Google Reviews
Makes you visible …. and competitive!

Google Reviews Can Generate You Growth

Creating brand awareness through Google Reviews is essential in growing your business online and gaining trust from your customers. If you are consistently receiving high scoring reviews, then you will attract more as being trusted in comparison to your competitors.

As customers continue to choose your business when they are searching locally, Google takes this a positive sign and will recognise the increased engagement levels with customers. This will result in Google promoting your business to gain better rankings in the search engine results pages.

marketing agency cotswolds - Google Reviews
marketing agency cotswolds - Google Reviews
marketing agency cotswolds - Google MyBusiness

The Future Of Online Marketing

As a business, Google is constantly expanding its database and how its data is collected. It is creating online tools to help smaller businesses to increase sales and brand awareness. Google is the first point of contact for the majority of consumers to research information about a business or in fact find a business they have never heard of. As much as a business website is vital for your brand, it is in fact your details on Google that the consumer will see first, and therefore one of the first impressions consumers will have comes from you Google presence.

Google MyBusiness is FREE

Amongst all of these fantastic benefits for your business, Google MyBusiness is entirely free to sign up to. This means that you have the ability to fully utilise the benefits fo Google MyBusiness and give your website and online platform the best chance at being successful online. As a marketing agency, in The Cotswolds, we are able to help you look at your marketing strategy and how you can incorporate Google to help stimulate growth.

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MARKETING AGENCY COTSWOLDS

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