We all know Google as a powerful search engine that quite literally has the answer to everything. That is exactly why it is essential for your business to be on Google so that as a business you can target your customers with all of the relevant information, leading them to your business/website.
This is why Google is so much more than a search engine; It is a platform of useful features, including search options, Google Ads, Google Shopping, Google Maps, storage, and detailed integration to help your content get recognised. All of these components combined will help you target your audience better and more efficiently.
Think of it like this . . . Google has internal robots that trail the internet every second for new and relevant content that consumers are looking for. The more content you upload to your Google MyBusiness as well as to your website, the higher chance you have of these Google robots seeing your content and recognising it as usefully. The more times your content is recognised the higher up the ranks you go. Now it is slightly more technical than this but hopefully, this makes sense.
As a marketing agency in The Cotswolds, we want to make sure that all of the content we produce for our clients is recognised by these programmes and essentially improve their chances of being seen to potential customers.