After an extensive review of the market, we went to work on creating the proposal. It can be difficult for a business to visualise how their website might look, how certain fonts can determine the feeling of their brand, and how their organisation will look sitting alongside their competitors. By creating inspiring mood boards, website mock-ups, a range of colour palettes and logo variations we help the client to discover what they love, but also what they really don’t love.
Luxury Travel Brand Logo
When beginning to draft a logo design for Just perfect Holidays we took the time to look at the competition. We asked ourselves the important questions: What makes it clear? What makes this luxury? What makes this recognisable?
We then sent over a variety of logo options to Just Perfect Holidays, including some overtly playful ones that we knew they probably wouldn’t like. It’s important we show our clients what we know they really don’t like – as it helps them to discover the ‘why’ behind what they do like.
If they had liked one of the more playful logos it would have taken the brand down a completely different route, so it’s important to uncover these deciders early when figuring out how to create a brand identity for a client. Our clients trust our creative opinion and so we always tell them what we feel would work the best for their brand.
Luxury Travel Brand Development
Once the client feeds back on what they like most – our graphic designers start playing with other elements, from icons to colours, to see where the logo can be taken. We took inspiration from a paper aeroplane when coming up with a new logo. We found it communicated the idea of travel in a fun and uncomplicated way.
The paper aeroplane by nature also alludes to the ‘tailor-made’ nature of brand. A traditional paper aeroplane begins life as a blank sheet of paper, that can then be folded into any design you like – whether for fast travel or long-distance travel. Just Perfect Holidays provide this tailored approach to finding their customer the perfect holiday.
The icons also became a key aspect of the overall brand. Just Perfect Holidays wanted to use icons in the same way their competitors do, so we took this and enhanced it. We created icons, inspired by the Islands in the Maldives, that communicated fun as well as functionality.