Your logo design is the one thing that your customers will see before anything else. It’s often the first point of contact for prospective clients or customers.
This means that this logo redesign was not about reinventing the wheel. Instead, it was about sticking to what is at the heart of the business and the brand. However, Robs previous logo was still personal to him and his business but it didn’t have a luxury look or feel to it like his work does.
Typography led the way when refreshing this logo, looking at cleaner more elegant fonts that would attract the target customer. With a business like RG Bespoke, your identity and style are at the heart of everything you do. This newly designed logo is more flexible to marketing materials, stationery and web design. In turn, this will enhance the personal experience of the brand.