Luxury Brand Development
After fully understanding the client brief and the personal aspect of the business we were able to create a proposal. The client wanted the customer to feel confident and this had to be portrayed through branding, messaging and design across all forms of communication.
A total of 75% of website users make judgments about a company’s credibility based on visual design alone. Designs that look modern and professional tend to encourage trust. Meanwhile, a poorly designed website might make someone doubt your legitimacy.
A customer must trust your business and the services that you offer. The purpose of this website is to show the client the high-level quality of work from RG Bespoke. From this, they will then make contact with Rob to arrange a further conversation. It is this essential customer touchpoint that was missing in his previous website.
A brand is not simply defined by your logo, it is defined by everything you do. For most clients, imagery is an integral part of their brand identity, yet they fail to use the style of imagery they want their potential clients to see.
For a business like RG Bespoke, every element of the design and manufacture process is bespoke to the client, making every project different. The main goal in the brand development and web design for this client was to better to show off his skills through imagery taken of past and present projects. This will better allow customers to see a gallery of beautifully designed, bespoke kitchens and furniture.