Building your employees personal brand is just as important as ensuring your business account is in tip-top shape. LinkedIn is the perfect platform to find new contacts and build on your professional network. Employees should treat their LinkedIn profile as a CV but with the added bonus of sharing your “portfolio” as you go. What we mean by “‘portfolio” is sharing any content on your business page and sharing outstanding work, such as sales statistics, a recent blog, a selection of photographs or news of a promotion.
We would recommend adding any relevant connections to your LinkedIn. This way you’re populating your feed with high quality and relevant industry content. You can connect with your employees, clients or people you’re interested in working for. In conclusion, you can see and interact with what your connections are posting.
Interacting with your connections is key, specifically messaging new connections found on LinkedIn. First impressions count so it’s important to remain professional at all times and have your conversations starter at the ready. LinkedIn is just like online networking so don’t be frightened to be brave and bold.