Increased security checkup
This helps to keep your account secure and from being hacked. Instagram also features a 14 day overlap period in between changing usernames in case a brand changes its mind or is running a campaign that involves changing its username, it will be able to reclaim its @.
Stories caption stickers
This feature came into effect in Arip 2021 where you can convert words into text and add this as a caption to your stories or reels. This is a huge step forward for inclusivity and allows brands on social media to connect with even more users.
This feature is similar to ‘stitching’ on Tik Tok and is great to collaborate with your favourite content creators. The function allows you to ‘remix’ another creator’s video which is a great option for businesses looking to be at the forefront of influencer marketing and social media.
Gone are the days where you can only have 1 person live on Instagram. This feature has been around for almost 6 months now and is one businesses need to be utilising. It encourages live communication and lends itself to Q&As and tutorials where you can host 3 users within 1 live video.
After Facebook introduced in-app payments it’s only right that Instagram holds a shopping function. These shopping tags allow users to purchase your products directly from the Instagram post they’ve just seen. This feature can also be used within reels where users can tap to ‘view product’ where they can buy or save the featured product instantly.
Instagram guides are like online articles or blog posts allowing your business to show the bigger picture perhaps when it comes to a launch, new menu or selection of cocktail recipes. They’re also a great way to collaborate with content creators by resharing their posting within your guides.