Gloucestershire Social Media Management |

Why your business needs Instagram?

GLOUCESTERSHIRE SOCIAL MEDIA MANAGEMENT

Success doesn’t come overnight but with an outlined strategy and social media management from our team of experts, your business can thrive.

Instagram is an extension of your brand and allows your customers to feel close to your business.

Instagram is a hugely popular photo and video sharing platform. It’s an extension of your brand and allows your customers to feel close to your business. Users can share stories, reels, guides and so much more than ever before, so if your business isn’t already using the platform then you are missing a trick. This platform is a proven marketing tool offering businesses increased brand awareness and the opportunity to partner with content creators who represent everything your company encompasses.

Instagram is free so why not read more on why your business needs to be marketing on Instagram from our Gloucestershire social media management team?

Instagram is continually developing and evolving to compete against its competitors such as Youtube and Tik Tok. With its parent company being Facebook, Instagram offers a variety of features, unlike any other platform. These features include IGTV, reels and stories. Holding an Instagram presence allows your business to reach more people no matter what size your company is. Success doesn’t come overnight but with an outlined strategy and team of social media experts in place, your business can thrive.

Keeping an eye on your competitors and getting creative is key with Instagram. One major benefit with the photo-sharing app is that the wilder your ideas the more your content will stand out – Being ahead of the curve should always be a goal. This could be through an animated video, live Q&As or through influencer marketing. Remember, you should pave the way, not your competitor.

Businesses are all about revenue and often question, how can we make money off Instagram. This is simple. There are features such as a shopping feed and tags to allow businesses to make their posts shoppable. We live in a society where we want everything instantly and shopping the look or product you’ve just seen on Instagram shouldn’t halt that. In addition to this, affiliate links can be used when working with other content creators which can be tracked via your website to work out how much that influencer has made the company.

It’s important to understand that Instagram can help to tackle business issues and allow users to support brands. The more a user interacts with an account the more Instagram promotes the post. This is to increase engagement and activity on the platform. The way you can be at the forefront of Instagram algorithms is by utilising their latest features.

Here is what Instagram is favouring:

Instagram is currently focusing on Stories, Feed, Reels, and IGTV. This is to compete against Tik Tok and Youtube which as mentioned above are their biggest competitors.

Here is what Instagram is not favouring:

Instagram does not prioritise too many posts in a row, stories that are reshared from the feed, low-quality reels and posts surrounding political views.

Instagram’s latest features your business should be using:

Increased security checkup

This helps to keep your account secure and from being hacked. Instagram also features a 14 day overlap period in between changing usernames in case a brand changes its mind or is running a campaign that involves changing its username, it will be able to reclaim its @.

Stories caption stickers

This feature came into effect in Arip 2021 where you can convert words into text and add this as a caption to your stories or reels. This is a huge step forward for inclusivity and allows brands on social media to connect with even more users.

Reels-remix

This feature is similar to ‘stitching’ on Tik Tok and is great to collaborate with your favourite content creators. The function allows you to ‘remix’ another creator’s video which is a great option for businesses looking to be at the forefront of influencer marketing and social media.

Live rooms

Gone are the days where you can only have 1 person live on Instagram. This feature has been around for almost 6 months now and is one businesses need to be utilising. It encourages live communication and lends itself to Q&As and tutorials where you can host 3 users within 1 live video.

Shopping feed

After Facebook introduced in-app payments it’s only right that Instagram holds a shopping function. These shopping tags allow users to purchase your products directly from the Instagram post they’ve just seen. This feature can also be used within reels where users can tap to ‘view product’ where they can buy or save the featured product instantly.

Guides

Instagram guides are like online articles or blog posts allowing your business to show the bigger picture perhaps when it comes to a launch, new menu or selection of cocktail recipes. They’re also a great way to collaborate with content creators by resharing their posting within your guides.

Social Media Stickers Management Gloucestershire
Social Media Shopping Management Gloucestershire
Social Media Stories Management Gloucestershire
Social Media Guides Management Gloucestershire

Here are our top tips to improve your Instagram accounts ranking:

1. Make use of the carousels feature

They drive engagement and encourage users to interact with the post seeing as they have to swipe to see each photo.

2. Use specific hashtags

Hashtags are great for increasing your post reach and discoverability however they need to be specific to each post. We would recommend using around 12 hashtags per post that are specific to your industry, location or product/service and posting these as the first comment.

3. Make use of new features when posting a story

As mentioned above, Instagram favours accounts using new features so your stories will be favoured. Stickers such as the emoji slider, polls or questions help your business to connect to your audience all whilst driving engagement.

4. Prioritise video

Instagram’s biggest competitor is Tik Tok and with their focus being on content creators and reels, we would highly advise investing in this style of content. After all, you can cross-promote your reel by posting it to your main feed and story which will increase your reach and engagement.

If there is one thing to take away from this blog, it would be to remember that Instagram is a social media platform that changes all of the time. You need to be reactive as a business to ensure you are staying ahead of the curve and bang on-trend. We would also always encourage our clients to show the human side to their brand across Instagram – Users resonate with this and respond well.

In conclusion, our team of social media managers can help you to build your Instagram presence from the ground up. We can devise a bespoke strategy to ensure you achieve your specific and measurable goals whilst eliminating the challenges of changing features and new updates.

Benefit from our team of professionals today!

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Gloucestershire Social Media Management

Tap into 30 years’ experience looking after some of the UK’s most ambitious small luxury brands. We like to get to know you and your business, tell you more about how & why we work, and share our thoughts about where we can take you.

Tap into 30 years’ experience looking after some of the UK’s most ambitious small luxury brands. We like to get to know you and your business, tell you more about how & why we work, and share our thoughts about where we can take you.

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