Instagram is a hugely popular photo and video sharing platform. It’s an extension of your brand and allows your customers to feel close to your business. Users can share stories, reels, guides and so much more than ever before, so if your business isn’t already using the platform then you are missing a trick. This platform is a proven marketing tool offering businesses increased brand awareness and the opportunity to partner with content creators who represent everything your company encompasses.

Instagram is free so why not read more on why your business needs to be marketing on Instagram from our Gloucestershire social media management team?

Instagram is continually developing and evolving to compete against its competitors such as Youtube and Tik Tok. With its parent company being Facebook, Instagram offers a variety of features, unlike any other platform. These features include IGTV, reels and stories. Holding an Instagram presence allows your business to reach more people no matter what size your company is. Success doesn’t come overnight but with an outlined strategy and team of social media experts in place, your business can thrive.

Keeping an eye on your competitors and getting creative is key with Instagram. One major benefit with the photo-sharing app is that the wilder your ideas the more your content will stand out – Being ahead of the curve should always be a goal. This could be through an animated video, live Q&As or through influencer marketing. Remember, you should pave the way, not your competitor.

Businesses are all about revenue and often question, how can we make money off Instagram. This is simple. There are features such as a shopping feed and tags to allow businesses to make their posts shoppable. We live in a society where we want everything instantly and shopping the look or product you’ve just seen on Instagram shouldn’t halt that. In addition to this, affiliate links can be used when working with other content creators which can be tracked via your website to work out how much that influencer has made the company.

It’s important to understand that Instagram can help to tackle business issues and allow users to support brands. The more a user interacts with an account the more Instagram promotes the post. This is to increase engagement and activity on the platform. The way you can be at the forefront of Instagram algorithms is by utilising their latest features.

Here is what Instagram is favouring:

Instagram is currently focusing on Stories, Feed, Reels, and IGTV. This is to compete against Tik Tok and Youtube which as mentioned above are their biggest competitors.

Here is what Instagram is not favouring:

Instagram does not prioritise too many posts in a row, stories that are reshared from the feed, low-quality reels and posts surrounding political views.