Above all, creativity and humour go a long way on social media, so the more time you put into ensuring your content is relevant, consistent and on-brand the more engagement you will see.
Therefore, we would suggest trialling out a variety of post styles and seeing which gains the most traction so you know what to focus your energy on. Since the Covid-19 pandemic hit, there has been a staggering increase in social media users and daily screen time. This means that your customers are ready and waiting to view something positive and sharable.
For help with creating content for social media, our team of social media managers near Cheltenham, Gloucestershire can help and advise on what your audience want and need.