Focusing your design around mobile-first forces you to maintain clarity on the site. After all, the majority of UK residents own or have access to a mobile phone. Mobile-first sites are all about improving user journey, as it’s more likely users will visit the mobile version of your website.
Accessing content quickly is a top priority so designing your website with this in mind will build the foundations for a strong tablet and desktop design. This design trend strips back the pop-ups and fluffy imagery and instead focuses on giving you quality content, quickly.
A note from us – Always remember a mobile user has different needs to a desktop user. Making a judgement here, mobile users tend to be on the go and desktop users are there for a period of time with a pre-planned purpose in mind.