When searching the internet, you want to find what you are looking for using the search terms you enter. Creating fresh and engaging content to upload on your website that emphasises the search terms your target audience are using is the main goal of your SEO strategy.
Google bots search through the internet for all of the new content that has been uploaded. It will prioritise the sites that are using keywords best suited to the search terms, resulting in a higher ranking. Sometimes a consumer will search for a specific product on Google. If this is the case then the consumer more than likely knows they want to buy the product. However, they are wanting to know where to buy it based on brand trust, reviews and price. Therefore the more new and engaging content you have on your website about specific keywords for the product will help rank higher, giving you a better opportunity to make the sale.