Social Media Marketing Specialists:
Why Your Business Should Invest in Social Media Marketing
Why Your Business Should Invest in Social Media Marketing
Social media marketing has become a part of our everyday lives. Whether it’s to catch up on the latest news, watch funny videos, or keep in touch with family and friends. These platforms should be seen as valuable business and marketing tool. They allow us to connect and build a strong relationship with your target audience.
Being social media marketing specialists we’re here to take the time, fear and complication out of these channels and instead create a consistent, brand-focused platform for your customers to become a part of.
Find out why your business should be investing in social media marketing:
Increase your brand awareness and online presence
Social media marketing is a great way to show off your brand’s unique personality. Additionally, to create a community on social media, your social media platforms need to become a hub of information all about you and your business so your customers can latch on to it.
Here at Riley and Thomas, we are not only experts in social media management but also brand management. Brand management is something that compliments all aspects of marketing and would be a great investment to ensure your brand stays true to its cause.
Tailoring your social media content to make sure your audience is only being informed about what your brand stands for will help increase your online presence and build your brand awareness.
Creating a connection with your audience
Communication is a two-way thing and social media is a way to create a conversation surrounding your brand. When your business invests in social media you’ll begin to understand your target audience and use this to promote your company effectively.
Once you have a developed an understanding of your audience, you can see what topic of conversation sparks the most interest. From this, your business can then invest in posting quality content to strengthen your relationship with your followers. Improving brand loyalty and increasing engagement are the goals when using social media marketing to boost your business.
Social media is more cost-effective than other marketing services
Our team always go by the saying “you get what you pay for.” This means that the more you invest in a good social media strategy, branding, imagery and research the more you’ll get in return. However, if you’re not ready to invest in a full marketing package then social media is the perfect starting point.
Growing your organic social media is the best business investment and organic social compliments ads. If you’re launching a new product or looking to target a new audience, social ads could be a fantastic opportunity.
Increase your website traffic
Investing in social media can help boost your website traffic. This is done by ensuring you’re linking back to relevant pages on your website and giving them a taste of what’s on that page. Enticing people to read more about your brand is essential to gaining more click-throughs. This can be achieved by good social media posts that are on brand, link back to your website, and of course, have a call to action!
Make the decision for your followers, make it easy for them and in return, see your website traffic grow. In addition to this, social media will help with SEO because your social media profiles can show in relevant searches.
Bridge the gap between you and your competitors
We’re all secretly competitive, there’s no denying everyone wants to have that edge over their competitors. However, having no online presence on social media is detrimental to your sales funnel. This means that you are giving your competitors the upper hand to overtake your business and connect with your target audience. Invest in a good social media strategy and get targeting your demographic.
What next?
Outsourcing the running of your social media is a great way to make sure you have regular, engaging content appearing on your channels. Our experts can manage your social platforms and will delve into your brand’s DNA. From this, we can understand your tone of voice and how to best engage with your audiences.