Content Marketing From Digital Marketing Experts
What is it and why is it so important? 


What Is Content Marketing And Why Is It Important?

Content Marketing is not simply just what has been written. It is about visual design, emotive copy and visual interaction. Content in its purest form is anything that can be displayed on a page. As digital marketing experts, we often explain content marketing as the process of strategically planning, creating, sharing and publishing content that will reach your target audience. However, one of the main reasons we think content marketing is so important is that it raises brand awareness, amongst other factors like increasing sales, reach and customer loyalty. To clarify, it is through this informative, entertaining and shareable content that we can truly connect to our customers.

Creating a narrative for your content through story telling will enable your content to feel more authentic, engaging, and tailored to your audience.

The concept of content marketing is based on attracting, engaging with, and delighting your target markets.

For example, it can prove to increase brand awareness, sales, reach, interactions, and loyalty. Effective content marketing is informative to the consumer. It does not clearly sell anything or promote a product. However, it does deliver helpful information in an easy to understand format for an audience hungry for knowledge.

Content marketing gives you the ability to create a community around your brand, who are engaged and intrigued by the information you release. It is because of this that there are so many forms of content marketing, depending on your target market and where they prefer to engage with you.

Types Of Content Marketing From Digital Marketing Experts

1. Blog Writing

Blog content is a powerful tool to get creative with your marketing. Through bespoke copy, you have the ability to choose a purpose and a topic to write about that is informative and interesting to the reader. One of the main reasons for blog writing on a website is to increase your Google Ranking with SEO through keyword research. As important as this is, you also need to make sure that what you are writing is still relevant. From building up a community of loyal customers, they will be intrigued as to what you have to say. This could be the history of the brand, behind the scenes stories or new ways to use the product/service.

Writing blog posts, are simply not just written copy. It is the visual experience you receive as a consumer and the feeling and emotions it creates. As digital marketing experts, we take the time to optimise every blog post to get the most out of the content for the consumers and aim to increase customer engagement and retention. From this, we can link internal and external content to parts of the copy. Furthermore, we add social sharing buttons and incorporate product features when talking about a product or service. All of these have internal links the customer can use to navigate further into the website.

Blog Copy - Digital Marketing Experts
Email Campaigns - Digital Marketing Experts

2. Email Campaigns

A regular email newsletter is one of the best ways to consistently get your content in front of the right people. Email campaigns can be bespoke to create a more in-depth relationship with the customer and can increase email open rates.

Email campaigns a powerful component of your strategy and as digital marketing experts and Mailchimp Partners, we encourage every client to build their email database as soon as possible.

3. Video Marketing

Video is having an increasingly positive impact on customer engagement and ROI. Statistics show that 69% of customers say they would prefer to learn about a product or service through a video rather than trailing through written copy.

Video marketing gets great consumer interaction statistics and as digital marketing experts, we love the shareability of video content. The use of videos works well on websites, social media and collaborations.

4. Infographics

Infographics are simple branded designs that show anything from data to informative content. By using a mix of clear visuals with short statements, quotes and figures can make it a more effective way of communicating the information to the consumer.

Some companies find it useful to use infographics to educate their consumers on matters to do with their company. For example, charities they support or foundations they have created themselves.

Digital Marketing Experts Cotswolds
Video Content - Riley And Thomas
Content Marketing Info Graphics - Riley And Thomas

5. Social Media Marketing & Paid Social Advertising

So many businesses now invest more of their time than ever in social media marketing. With multiple platforms full of opportunity you can now take advantage of all of the features social media has to offer. This in turn will help you better engage with your target audience. These platforms include but are not limited to Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter etc.  These platforms have different ways of creating and sharing relevant content from photos and videos to stories and live video/tv style content. Unsure as to why social media is so effective? Read more in ‘Why Your Business Should Invest In Social Media Marketing

Furthermore, Paid Social Advertising can enhance the reach on posts you publish. The content ads can feature products, offer, discounts etc. As digital marketing experts, we use paid social advertising to drive target audience members to our client’s websites. In turn, this will hopefully convert them into paying customers, create a customer relationship and increase loyalty.


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