“Our strategy to move into TV and outdoor doesn’t reflect a walking away from digital at all, because TikTok and paid social are still a part of our mix.”
Ross Farquhar, Little Moons
It’s interesting to hear how Little Moons are taking a size step across to TV expanding their marketing mix and ultimately reaching an older audience. Going viral has allowed them to be everywhere making them desired in most food stores however, after weighing up the idea of TV/broadcast media and paid social media. Their target market is influenced heavier by TV and broadcast media making it more cost-effective.
Little Moons decided it was time to act like the big brands and invest in their future by expanding their digital marketing strategy which will allow them to grow as a business. Remaining future-focused can be challenging especially when you want to recreate the high times of going viral, but sometimes it’s best to let the past remain as a treasured memory and focus on what the brand needs to move forward.
Whilst Little Moons retains a strong social media presence, they can now be seen on TV adverts specifically in between Gogglebox and First Dates. Being this specific helps a business to get sufficient funding without fear of the marketing team blowing it and seeing 0 results.
Results are so important to Little Moons, they measure everything prior to initiating a new element of their digital marketing strategy and then after. This allows for good reporting and brand tracking. Here at Riley and Thomas we really admire Little Moons work and how they’ve catapulted the little mochi ice cream balls into the limelight. We are sure there are big plans for 2022 and we cannot wait to see where their strategy takes them next.
Photo credit: Little Moons