Being authentic is the new normal. We expect it as a consumer but how can a brand deliver it?
If your authenticity is in question then you are possibly not a top-selling brand and possibly don’t have a strong enough back story. Customers can sniff out a white label from a mile off so your brand story is key.
Your alcohol brand design should present what your sole purpose is. As a business, you need to tap into the heads of your target audience and work out what they perceive as real. Building trust from there is key!
An authentic brand with a genuine back story will stand out head and shoulders above the rest. A story is a powerful tool and research shows humans respond better and have a deeper connection with something when it’s delivered touching on all senses.
Trust is something we want to earn and gain as a business and this can be done through your brand story. If you have a family history, farm, vineyard or distillery to authenticate the creation process, this is the perfect place to start. Customers want to know where their drinks are coming from, who created them, why they were created and what is so great about the product. This can’t be shared from a white label business.