Alcohol Brand Design |
How to make your brand feel more authentic
ALCOHOL BRAND DESIGN
A Brand is not a product or a promise or a feeling.
It’s the sum of all the experiences you have with a company.
Trust is something we want to earn and gain as a business and this can be done through your brand story.
Being authentic is the new normal. We expect it as a consumer but how can a brand deliver it?
If your authenticity is in question then you are possibly not a top-selling brand and possibly don’t have a strong enough back story. Customers can sniff out a white label from a mile off so your brand story is key.
Your alcohol brand design should present what your sole purpose is. As a business, you need to tap into the heads of your target audience and work out what they perceive as real. Building trust from there is key!
An authentic brand with a genuine back story will stand out head and shoulders above the rest. A story is a powerful tool and research shows humans respond better and have a deeper connection with something when it’s delivered touching on all senses.
Trust is something we want to earn and gain as a business and this can be done through your brand story. If you have a family history, farm, vineyard or distillery to authenticate the creation process, this is the perfect place to start. Customers want to know where their drinks are coming from, who created them, why they were created and what is so great about the product. This can’t be shared from a white label business.
4 ways to make your brand feel more authentic:
Remove any grey areas!
This means to hold yourself accountable and admit when something is imported or outsourced. Show what is real and focus on what makes your brand unique.
Keep your core values as a top priority
This means everything you create and do for your brand should represent one of your core values or your mission statement.
Show the human side of your brand
This could be through meet the team videos or company history blogs. Customers want to know who is behind the brand.
Use social media to create a community.
Having conversations with your community and customer base builds trust and eventually authenticity. There is nothing worse than a dead social account with no engagement.
If you are looking for a brand refresh or help with your alcohol brand design, we can enhance your story and help your brand to look and feel more authentic through photography, graphics and social media. Remember being cohesive and consistent is key.
Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the marketplace. Get in touch with us to start your brand’s journey today.