Alcohol Branding: Start with your story
ALCOHOL BRANDING WORCESTERSHIRE
A Brand is not a product or a promise or a feeling.
It’s the sum of all the experiences you have with a company.
You drink with multiple senses, from the moment you see that alcohol brand, pop the cork or twist the cap, smell the aromas and of course taste the flavours. You’re making decisions, choices and mental notes on what that brand represents to you. All of this is why alcohol branding is so important.
As a brand and a business, everything starts with the appearance and the emotion connected to your drinks brand. Humans want something real and truthful. This is why your story matters – It’s your USP!
An authentic brand with a genuine back story will stand out head and shoulders above the rest. A story is a powerful tool and research shows humans respond better and have a deeper connection with something when it’s delivered touching on all senses.
Trust is something we want to earn and gain as a business and this can be done through your brand story. If you have a family history, farm, vineyard or distillery to authenticate the creation process, this is the perfect place to start. Customers want to know where their drinks are coming from, who created them, why they were created and what is so great about the product. This can’t be shared from a white label business.
In order for your business to survive, your alcohol branding needs cut through the noise. This can be done through good storytelling, a consistent tone of voice and on-brand imagery reiterating your brand’s story.
Millennials and Gen Z’s are more conscious than ever about healthy drinking and thinking. In a world where the customer holds the power, they’re demanding more than ever how their drinks are produced, packaged and sold. If you’re an alcohol brand that holds a unique story on how your product is produced in an ethical or environmentally friendly way your interest will only grow and have a positive appearance on your target market.
When you effectively communicate a brands personality it will in turn create loyal and longstanding customers. These advocated are how you will grow your alcohol brand.
From a new brand concept to a brand refresh, we believe it is your identity and your business that has to put it’s best foot forward. So, if you feel your drinks brand has a story to be heard, get in touch with our expert team who can help develop and spread the word.
After all, the better your story, the better your success.
