Brand vs Branding.
Brand – This is the story behind your product, the feeling it creates and the instant reaction caused when your company is mentioned. Your brand should emulate the reason why you first started the business. It should represent your core mission, vision and values. Your brand should show the world what your product or service is, what the story is and why customers should buy from you over your competitors.
Your brand mission should excite, your brand vision should project and your brand values should differentiate. A brand mission is the core purpose and reason your business exists. Your vision should project what you hope to achieve and become. Your values are what the company believes, this may be personal to you or personal to the way in which you provide your product/service.
Branding – This is how you present yourself to the world. It’s your tone of voice, your messaging, your visual identity presented in a uniform manner to your customer. Alcohol branding is essential so your target audience recognises your brand without needing to see your logo.
Essentially the branding is the visual aspect and the brand is what that visual represents.