Brand Refresh Cotswolds |
Does your brand need one?
BRAND REFRESH COTSWOLDS
As more people are gaining a better understanding of the power and influence of having an online presence, many existing companies have been looking to refresh their identity.
The concept of a brand refresh should be on your mind if you and looking to progress and grow your business both offline and online.
As a creative agency that specialises in brand design and strategy, we are often encouraging new and existing clients to refresh their brand. With so many new companies being set up, in order to be more competitive in the market place, a brand refresh allows you to stand out. If you are a company that feels they are at a crossroads with progressing your business and generating new leads, one of the first things we recommend is a brand refresh. It helps maintain relationships and renew interest with current clients as well as draw in potential customers.
Don’t get trapped into the same look and feel otherwise your customers will get excited by other upcoming brands. But how do you recognise that you really need a brand refresh? If you think the following about your business and brand then it is more than likely you need a brand refresh; we are more than happy to discuss this through with you.
Your Design Is Outdated
With consumers being susceptible to constantly changing trends and opinions, it is inevitable that at some point your markets taste will be changing. In conjunction with this, the way we all communicate is ever-changing and in order to target the right market you need to be aware of where and how your market is communicating. The current environment is all about adapting. As a brand you should evolve alongside your consumers, keeping ahead of competitors whilst maintaining a strong brand identity.
You Aren’t Communicating With Your Audience:
Potential customers will always be influenced by their initial interaction with your brand. If you aren’t appealing to your target market through your branding, it is unlikely that you will get the sale.
By constantly evaluating your positioning in the market you won’t have the fear of not communicating to your current target market. Reaching your audience is one thing but engaging with them through trust is more meaningful.
Your Online and Offline Branded Communication Don’t Align:
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Customers want to be able to communicate your product or service to their friends through online platforms. In the current business environment, businesses are relying on their online platforms more than ever for eCommerce sales and customer communications. This is why your online platform should be the first to be refreshed. It is easy to forget about your offline marketing efforts like print and other assets when refreshing your brand and online presence.
We can help you integrate your online and offline branding in order to better communicate and build better relationships with your customers.
Your growth has stalled
If sales are decreasing and engagement is lowering a brand refresh can lead a new campaign strategy to increase sales. Most companies prioritise new products and prices but fail to prioritise their marketing strategy and how they will communicate the new products and new prices to their customers. It gives a reason for you to communicate with your customers by making them feel involved with your brand and the changes you have made for them.
A brand refresh will also attract new customers as it may be something they haven’t seen before, it is then up to your communication to build and maintain their trust.
Your vision is unclear
Whether your business has been around for 30 years or if you are new to the market you should constantly evaluate your strategy. If you are evolving your business through a brand refresh you must take into account your marketing efforts and how they want their customers to interact.
Not only can a brand refresh be great for your customers but it can also be positive for your internal team. It gives off the impression that the vision of the company is clear and there is now a clear goal. You reflect all of the activities within your company and brand. If you re not fully invested and involved with the creative process behind your brand then it will translate.
If you need a standalone concept or the brand package, corporate identity and all the websites, print and graphic deliverables; we will discover what is important to you and your customers, ensuring you stand out from your competitors. Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.