Q: Why should I use YouTube?
A: Share Video
When you think of social media YouTube doesn’t often spring to mind, however is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of your business, driving more traffic and engagement, and generating more leads.
Video content is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers. But, one of the biggest things keeping businesses from using YouTube as part of their marketing strategy is that…well, you need to create videos and you’re not sure what. Or how, for that matter. However, it’s actually not that difficult to create quality videos anymore – in some cases, you don’t even need a camera.
YouTube is also a great social platform when it comes to SEO (search engine optimisation). As Youtube is owned by Google, you can optimise the search of your businesses YouTube Videos with appropriate keywords, to help boost your video views and in turn views to your website.