While the algorithm for Reels is still up for debate, it looks like the Explore Feed curates a mix of trending content as selected by their content creators and content based on who you follow, the content you like and where you’re located. Using the sounds that are on this Explore Feed for your own content will automatically provide the reel with more exposure meaning it is more likely to catch onto the algorithm and increase your views.
Look for the upward arrow symbol next to the sound
There’s now a handy icon that shows up on trending music if you’re watching Reels on mobile. If it’s a song on the rise, you’ll see a little arrow pointing up and to the right, next to the song name.
Snoop for sounds on TikTok
With the effortlessly cool Gen Z kids using TikTok more than any other platform, this is often where trending songs can be found! Songs will quite often go viral on TikTok before trickling over to Reels. TikTok also has a trending page that will sometimes pop up in your notifications if you have a business account. If you don’t have a TikTok account already it is worth getting one even if it is just to jump on trends.
Trending reel/TikTok playlists on Spotify
Another hack for finding trending music on Reels is Spotify! They have playlists put together for songs that are trending on Reels and TikTok. These aren’t always THE most up to date, but can be a good source of inspo if you’re feeling particularly stuck.