The brand has been based on Tim and Tanya’s core values and overall brand vision – We needed to showcase the brand’s sense of provenance, sustainability, passion, quality and spirit of adventure. Being a new and incredibly rare product we needed to build the brand from the ground up.
Within the first month of working with Black Lion Vodka, we gained a greater understanding of what they wanted to achieve, who their target market was and put together their buyer persona. This background research really helps to build an idea of who we’re targeting when the client has no previous data.
Our target market is high net worth individuals/entrepreneurs with an interest in the outdoors and sports. Their customers wish for something real, transparent and unique. The drinker of Black Lion cares for the environment and what they are putting in their body. With this in mind, we started working on the designs ensuring that each element not only reflected our core brand values but appealed to our target market.
Luxury Logo Design
Making your mark in the alcohol industry is challenging without an eye-catching icon. This logo will draw your consumer’s eyes towards your product and make it easier to spot amongst competitors. We wanted to create something unique yet symbolic for Tim and Tanya – Hence the rams head. The rams head sparks intrigue amongst customers, reflects the brand story, and gives a nod to the provenance behind the sheep producing the all-important waste product.
The rams head features across all aspects of the Black Lion Vodka packaging, this is to help raise awareness for the rare Valais Blacknose sheep and educate consumers about where their vodka comes from.