After multiple meetings and extensive research, we went to work to create a proposal. Having a visual representation of how your brand can look and feel is so important to the client. Within this proposal, we created mock-ups to showcase how the website might look, what colour palettes and fonts would work best and how the brand would appeal to the high-end luxury hotel market. From this selection of initial ideas, we can understand what the client likes and dislikes.
Michael wanted to appeal to both B2B and B2C customer bases meaning his website not only had to educate potential customers on why you should favour an eco-friendly hotel and spa slipper over a single-use slipper, but it also had to be easy to navigate and purchase from. Using our knowledge and experience in targeting both B2B and B2C audiences, we designed a fully functional website focusing on strong visuals and consistent brand messaging.
Following further meetings, we decided on a responsive website design, site map, brand identity and messaging. These mock-ups presented Mosii England as a global brand paving the way for sustainability within the hotel and spa slipper market.