Based in Gloucestershire, our social media management team is always looking for new ways to boost our clients’ exposure and engagement. TikTok is a video sharing focused social media platform that allows users to share 15 second – 3-minute videos to their audiences.
With many businesses audiences craving video-led content, TikTok should be considered as that’s exactly what the app is giving us access to. Short-form, fun and creative video has taken social media by storm and this has derived from content creators. If your brand is in need of exposure and an engagement boost then perhaps it’s time to reverse the roles and ask your audience what they want to see and what entertains them. TikTok is a great way to bridge the gap between brands and customers.
Marketers know the importance of user-generated content and therefore these smaller content creators shouldn’t be overlooked. After all, eventually, they could go viral and become a TikTok influencer. Our social media management agency in Gloucestershire would recommend looking out for up and coming influencers who specialise in short-form video to keep your brand at the forefront of influencer marketing boosting your social media engagement and reach.
It’s challenging to get your brand’s messaging across to your target audience on other social platforms because they are so heavily saturated. With paid social media forming a key part of many brands’ strategies, it’s challenging to know which brands built a genuine authentic following instead of buying an audience.