What is the Threads app?
New social media marketing platform explained…


So what is the new social media platform everyone is talking about? Threads is Instagram’s latest social media platform. It allows its users to form a genuine connection as they are eager to chat and get to know people.

In the fast-paced world of luxury marketing, staying ahead of the curve is imperative. As a forward-thinking agency, we are always on the lookout for innovative platforms to cater to the needs of our clients.

Threads is a new social media platform launched by the creators of Meta as a new way to share and engage with text. It is a creative space for real-time updates to express your ideas in a positive way. Threads is already popular! The app received five million sign-ups in its first four hours, making it the most rapidly downloaded app of all time.

Threads Social Media

So Why Has It Become So Popular?

Posts on Threads can be 500 characters long (compared with 280 for most Twitter users) and videos of up to five minutes in length can be shared. A post can also be shared as a link on other platforms and posted directly to your Instagram story.

According to Meta, threads is a text-based conversation app. It is designed to be a space “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Whatever it is you’re interested in, you can follow and connect directly with your favourite creators. Alternatively, you can build a loyal following of your own to share your ideas, opinions and creativity with the world.

Threads is an extremely new platform and offers a real opportunity for brands. Currently, a lot of brands are using it as a place to test a more conversational and fun tone of voice. This means moving away from brand messaging and marketing communications.

Threads Social Media
Threads Social Media
Threads Social Media

Does My Brand Need Threads?

Social media works best for businesses when they can riff on an existing conversation and culture. For a luxury brand, you need to look at the bigger picture. See if your customers are causing conversation on the platform and how valuable that can actually be for your business.

True online culture must develop organically. Like every social media platform before it, it will take time for Threads to attract creative, fun and interesting people to produce creative, fun and interesting content.

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