Added within the last 2 years, Instagram stories are another channel to connect and engage with your followers and the community in your market. They are the perfect way to produce content that is less time consuming to create than the posts on the main part of your profile, which may require more planning and editing. A story expires after 24 hours in the stories collection of a follower’s feed, however, there is an option to save these stories in different folders on your profile page, called highlights so that they last indefinitely.
It is a simple way of adding extra content to your page that looks less produced and may, therefore, seem more personal. Your Instagram story is displayed in a different place in the user’s app to your main posts meaning that if someone doesn’t see your post in their feed, they may see your story instead, thus extending the channels you can use to engage with your followers, within the same app.