How the packaging reflects its brand story
Tim and Tanya believe that sustainability is the key to their farm’s success and survival. This concept gives them the opportunity to develop new ways to transform a waste product into a niche and innovative drink. With sustainability being a core brand value, we needed to reflect this in the packaging. This means reducing single-use plastics and opting for 100% recyclable packaging. We have also used glass bottles which are recyclable and synthetic corks which are reusable.
In order to successfully convey their band story through the packaging, we needed to showcase the brand’s sense of provenance, passion, quality and spirit of adventure. Therefore, we have achieved this through a crisp, clean and elegantly designed bottle label and outer tube.
To showcase the sense of provenance and adventure, we utilised the Edelweiss flower which symbolises courage, bravery and love. This symbol, not only features on the packaging but there is also a subtle flavour within the vodka. Because this brand has a Swiss twist, it’s fitting that the Edelweiss flower is also Switzerland’s national flower.
This is where our team really research and ensure every element of the brand falls into place from tasting, packaging and the all-important story.
The packaging we have designed not only reflects the brand’s mission, vision and values but it coneys the brand USP perfectly and that’s rare vodka!