Someone might have all of the qualifications in the world but absolutely no drive or real-life experience to make those challenging decisions. With many employers arguing that young graduates aren’t ready for the workplace and lack key experience, should we really be questioning Molly’s age and experience level? She has proved that she can collaborate with global brands and successfully started a business.
I believe many people are questioning the title because she is redefining what used to be a brand ambassador. With influencers wanting more of a say and having a greater impact on the businesses they work for, why shouldn’t someone from that industry moves into a position like Creative Director? It’s a huge milestone for influencer marketing and shows that it is powerful and is here to stay.
My only question with Molly becoming Creative Director of PLT is how hands-on will she be and will this shift her focus from her own personal brand?
The life she leads is all down to her hard work and dedication to her personal brand and Filter by Molly-Mae. Will taking on this new role will limit her time to collaborate with other brands furthering her career as an influencer. With this in mind, becoming a creative director is a huge achievement and is something that she should be truly proud of.