Creating personalised emails is the key to success. A newsletter specifically created based on your subscriber’s behaviour, history and interests is where email marketing is moving. As Mailchimp experts, we’ve seen an increase in revenue when we use personalised messages. It can be time-consuming but it’s certainly worth it.
Adding your customer’s name isn’t enough personalisation, customers require more. A good start is creating segments within your email database. When you target the correct audience with appropriate promotions and news, your overall open rate and click rate increases. Another tip for personalising emails is by optimising the send time to when your audience is most active.
We would always recommend trying to think of the customer’s problems and how your product or service can provide a solution.