As a brand and a business, everything starts with the appearance and the emotion connected to your drinks brand. Humans want something real and truthful. This is why your story matters – It’s your USP!
An authentic brand with a genuine back story will stand out head and shoulders above the rest. A story is a powerful tool and research shows humans respond better and have a deeper connection with something when it’s delivered touching on all senses.
Trust is something we want to earn and gain as a business and this can be done through your brand story. If you have a family history, farm, vineyard or distillery to authenticate the creation process, this is the perfect place to start. Customers want to know where their drinks are coming from, who created them, why they were created and what is so great about the product. This can’t be shared from a white label business.
In order for your business to survive, your alcohol branding needs cut through the noise. This can be done through good storytelling, a consistent tone of voice and on-brand imagery reiterating your brand’s story.